“Life is like a box of chocolates … you never know what you’re gonna get.” Forrest Gump (Tom Hanks)
As much as Americans are obsessed with living longer, it’s amazing how many people don’t want to be “old.” As a group, we will nip and tuck, wear rhinestones all over our backsides, dye our hair pink. Anything to not look old.
That’s why I laughed out loud when I saw the new ad for Dove dark chocolates. (And, no, I am not sponsored. I just love chocolate and good storytelling.) It’s a mini novel that begins with a little girl waking up in a room whose bedside table is topped with a couple of pink chocolate wrappers.
As French songstress Edith Piaf sings in the background (Non, Je Ne Regrette Rien), the girl’s story progresses rapidly from adolescent to young woman to old woman. We see her, in the same blue dress, playfully enjoying life every step of the way. At the end, the woman, now aged like a fine piece of silver, pops a chocolate into her mouth and looks at her wrinkled-yet-beautiful self in delight.
“Live each day as if it’s the only one,” the ad wraps up.
I guess there’s only so far you can take this advice. Pursuing pleasure to the point of doing whatever we want can land us in a heap of trouble, now and in eternity. But, there is great wisdom in actually living, one day at a time, and enjoying every season of life as it comes.
Kudos, Dove ad creators and Mars candy, for capturing such a life-affirming sentiment so beautifully. If you would like to see this ad, it is viewable at https://www.ispot.tv/ad/Arrw/dove-chocolate-each-and-every-day-song-by-edith-piaf.